- Owns
- Scope, roadmap, what gets built next
- Shipped
- Killed features, held the launch date, blocked scope creep
I'm Ofir, an AI-native
product designer.
I move at a pace
teams don't expect.
Twelve years of product and UX judgment, five of them leading product design inside cybersecurity. What's different now is speed: decisions become flows, specs, and working prototypes in days instead of months.
The work
What you actually get
Three services. Start wherever you need me.
Senior product and UX judgment
Finding the real gaps between the product, its users, and the business goal. Knowing what to cut, what to fix first, and what doesn't matter yet. This is the part AI cannot do for you.
AI-accelerated execution
Those decisions turn into flows, specs, and a working, demoable prototype fast enough to change what you decide next. Days, not months. Real artifacts, not slides.
AI-based UX review and testing
A first-time visitor uses your live product and thinks out loud - what works, what to tighten, and why. Delivered as a short video, fast. The easiest place to start.
The AI setup I build to work with you is yours to keep. It's how I go fast, and it's part of what you get.
Background
Twelve years in product design. Five of them inside cybersecurity.
Product design, UX, and design leadership, from enterprise platforms to cybersecurity. The site itself is built with AI.
ofirux.com-
Feb 2021 - Apr 2026Axonius
Director of Product Design
CybersecurityBuilt the product design function from zero, joining as Head of Product Design. Led the design team and the front-end team.
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Jan 2020 - Feb 2021Salesforce
Senior Manager, UX/UI
Led the Israeli Service Cloud design team.
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Jul 2017 - Jan 2020ClickSoftware
UX Lead
Established the UX and UI practice from scratch.
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Nov 2015 - Jul 2017Vizrt
UX Designer
Designed interfaces for real-time broadcast graphics tools.
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2021 - 2023Netcraft Academy
UX Lecturer
Taught UX and UI to design bootcamp cohorts.
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Since 2021ADPList & MentorCruise
Mentor
Mentoring product designers on craft and career.
The sprint
Assess, Shape, Build
One sequence, about six weeks end to end. Stages can also be taken on their own.
-
01
Assess
Product Gap Review · ~1 week
An audit against your business goals: user flows, onboarding, information architecture, launch readiness. You get a prioritized gap map with annotated screenshots, severity and impact per issue, and clear next steps. Not a deck. A working document you can act on the same day.
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02
Shape
Product Definition · ~2 weeks
Findings become decisions. Flows, spec, requirements, scope, design-system fit. A Product Blueprint ready to hand to whoever builds it: your team, a freelancer, or me.
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03
Build
AI-Assisted Prototype · ~3 weeks
A working, testable, demoable prototype built with AI tools and your existing components. Production-minded prototyping: fast, but built to be believed, not a mockup.
Proof
I did it on my own product first
Glimps is a UX inspiration gallery for the cybersecurity industry. I built it solo, and it's live.
- Companies
- 117
- Real product screens
- 3,500+
- Signups in week one
- 77
I didn't build it alone in the usual sense. I direct a team of AI agents, each owning a domain, each with persistent memory, each with the authority to push back on me. This is the same setup I stand up for clients.
The system that shipped Glimps
One operator · five agents
The product
Glimps
Live in production
- Owns
- Design system, component library, visual consistency
- Shipped
- Design tokens, Storybook, shared components across the app
- Owns
- Sourcing, extraction, quality standards
- Shipped
- 3,500+ screens sourced, named, and tagged
- Owns
- Positioning, launch, retention
- Shipped
- Launch sequence, week-one post, lifecycle email
- Owns
- Architecture, feasibility, infrastructure
- Shipped
- Auth, delivery pipeline, integrations
Each agent holds its own memory, its own standards, and the authority to tell me no. I make the calls they escalate.
This works, and it has real limits. I know which decisions still need a human because I found out on my own product, not on a client's.
Next
Let's talk
A short conversation to see whether there's a real gap worth a Sprint. No pitch deck, no automated report. If there's nothing public to look at yet, a short screen-share works just as well.